Master in Marketing Comunicazione Sales Management

The course deals with relations between business and the social and cultural environment, with special reference to the evolution of consumption.
The formation processes of the global market and the emerging trends in consumer behavior are analyzed.
The evolution of lifestyles and consumption patterns are examined using an interpretative scheme of how Italian society has changed.
The construction process of the European Union is analyzed with special attention given to the common economic space and the regulations regarding the protection of competitor and consumer rights.
Afterwards, relations between the business and the stakeholders are discussed, in light of the concept of the company’s social responsibility and with particular attention to customers/consumers.
And fi nally, cultural consumption is analyzed along with the marketing strategies of the various components of the mass media system. During the course, space will also be dedicated to in-depth studies of micro and macro-economy.