Master in Marketing Comunicazione Sales Management

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 Main contents of projects carried out

  • Re-positioning and relaunching of a product.
  • Brand extension.
  • New product launch.
  • Scenario research.
  • Marketing plans.
  • The responsibility of a channel/brand in the sales area.
  • Study of new consumer promotional activities.
  • Competitive analysis.
  • Organization and communication of events.
  • Direct marketing operations.
  • New media analysis tools.
  • Trade marketing projects.
  • Launch of a new corporate image.
  • New communication for new positioning.
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