History and Objectives
Founded in 1988 by Publitalia ‘80, a company belonging to Mediaset Group, the Master in Marketing, Communication, Sales Management is a full-time, restricted entry Master’s course that lasts thirteen months.
The course is for university graduates who have decided to direct their professional future towards marketing, trade marketing, sales and communication.
The companies collaborating with us on this initiative contribute with teachers, exercises and specific indications on job market trends, indications that constantly keep our teaching program up-to-date.
In this way, the Master in Marketing, Communication, Sales Management represents an "updated bridge" between the University world and the world of business.
Since the founding of the Master’s course, the rectors of the following six Universities in Milan have agreed to take part in this initiative:
- Università Commerciale L. Bocconi
- Università Cattolica del Sacro Cuore
- IULM Libera Università di Lingue e Comunicazione
- Politecnico
- Università degli Studi di Milano
- Università degli Studi di Milano-Bicocca
along with the main local Associations, members of the economic - business world and the Mayor of Milan.
The course is certified as a Specialistic Master’s course by ASFOR, the Italian Association for Managerial Formation
